Facebook has recently decided not to sell ads on Whatsapp for now. According to the Wall Street Journal report, WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service.
WhatsApp has also deleted this team’s work from the app’s code. Facebook hasn’t completely shunned the idea of introducing ads on WhatsApp and the plan is still in the company’s pipeline.
Facebook confirmed last year it will start showing ads on the ‘Status’ section of WhatsApp in 2020. This is similar to what Facebook does on Instagram Stories which shows multiple ads. Its Instagram Stories-like WhatsApp status feature also has 500 million daily active users. This was also considered as the primary form of monetization on WhatsApp which has so far remained a private messaging app.
There was no official statement from Facebook on the report.
For now, WhatsApp is said to focus on “building out money-making features allowing businesses to communicate with customers and better manage those interactions.” WhatsApp is possibly the most popular and widely-used messaging app globally with 1.5 billion active users.
Facebook’s plans of introducing ads on WhatsApp have been regarded controversial from the get-go. With the integration of ads on WhatsApp, the app doesn’t remain ‘private’ anymore and eventually affect its end-to-end encryption. This decision by Facebook also played a part on the departure of Whatsapp’s founders Jan Koum and Brian Acton.