Gurugram-based tech company Micromax is gearing for a major launch in India. The company is planning to launch a new smartphone series in India soon.
While the company hasn’t shared any details about its upcoming smartphone lineup yet, it has shared a nearly 2-minutes long video by the co-founder Rahul Sharma on its official Twitter. In the video, the Micromax co-founder talks about the company’s journey so far, including the time when the Chinese smartphone makers overtook the competition, which in turn led to a decline in the sales of its smartphones. “I wasn’t defeated then but I was content with everything that I had achieved,” he said in the video.
— Micromax India (@Micromax__India) October 16, 2020
“But what happened at the border wasn’t right. So, when our Prime Minister gave the clarion call for an Atmanirbhar Bharat, we decided to respond to that…And so Micromax India is coming back with a new smartphone called ‘In,” he added.
In the video, Sharma flashes a sky blue box with just a big ‘In’ logo on top of it, believed to be the new smartphone range the company will launch under its “In” branding.
As far as the details are concerned, nothing much is known about the company’s upcoming smartphone series yet. However, as per the tipster Sumukh Rao, Micromax’s In-series smartphones will include devices within a range of ₹7,000 and ₹15,000. These smartphones will run on Stock Android and they will launch in India in early November.
While the tipster didn’t share any specifications, he did says that the phones will come sans the bloatware and that the company will not include MediaTek’s P22, P30 or G25 processors in its upcoming smartphone series.
Beyond this, Micromax’s In-series smartphones remain a total mystery for now. Meanwhile, we will have to wait for the company to share more details about its upcoming smartphone series.
The Production Linked Incentive (PLI) scheme was announced by the government of India in April this year. The scheme aims to incentivise the companies that manufacture their products locally. The government has also raised import duties on smartphone components like displays, making it tough for foreign manufacturers to keep their prices in check, and further motivating them to manufacture locally.