Apple announced the launch of the Apple M1 chipset last year that powers the new line of Apple MacBooks and Mac mini – therefore, departing from Intel CPUs after nearly 15 years of collaboration. As expected, Apple is touting all the features that its M1-powered Macs can perform in the absence of Intel Core CPUs, especially at the battery front. However, Intel, in turn, is now mocking the Cupertino-based tech company that its premium Macs lack compared to other Intel-powered PCs and notebooks in the market. Intel’s latest jibe comes weeks after Microsoft released an advert mocking Apple Macs for lacking touch support and more for the price tag the notebooks come with.
The new campaign was shared on Intel’s Twitter handle and other social media platforms. And that’s not all, Intel has also teamed up with a YouTuber to highlight the superiority of Windows over Mac machines.
One of the things the campaign points out is that Windows machines come with multiple standard USB ports and eGPU support, touch-screen and stylus support – features we are yet to see on the Mac.
The ad campaign on Twitter reads – “If you can power a rocket launcher and launch Rocket League, you’re not on Mac. Go PC.” The ad essentially claims that the Mac is “not ideal” for scientists and gamers and for those who do not know, ‘Rocket League’ was discontinued on the Mac in 2020.
A PC World report had mentioned that Intel claims its 11th Gen processors can take on and outpace the new ARM-based M1 chips Apple has launched that are currently powering its latest range of MacBooks and iMacs.
According to the report, Intel’s testing showed that the Intel Core i7-1185G7 could “match or greatly exceed the M1’s performance in a MacBook Pro in both native and non-native applications”.
The report also mentions Intel’s claims of being faster and having more features, particularly gaming chops – “You can’t be faster if you can’t run it”.
Apple only very recently began the transition away from Intel’s x86 chips to its own custom M1, ending a long-standing partnership. The Cupertino-based tech giant announced a MacBook Pro, a MacBook Air, and iMac in November last year that ran on the in-house chip and said that they would eventually have all their Macs running on their own custom chip but the transition would take some time.