Google is banning advertisers from running ads related to the election after Election Day. In an email to advertisers, the company said the change is due to the “unprecedented” number of votes that will be counted after November 3rd.
The largest internet company said advertisers will not be able to run ads referencing candidates, the election or its outcome, according to an email viewed by Bloomberg News. The policy, which is designed to block all ads related to the election, also applies to YouTube, the biggest online video service.
While the winner of the US presidential election is often announced on election night, this year the process is expected to take longer as more people are voting by mail due to the pandemic. That window could give the political campaigns of Donald Trump or Joe Biden a chance to run ads prematurely claiming victory and spreading confusion about the results.
To limit misinformation about the outcome of the vote, Facebook recently announced it will block ads from political campaigns that declare an early victory. The company is also banning new political ads the week before the election.
Google said its policy blocks ads that mention the election, its results, or that target people based on election-related search queries, Axios reports. It will apply to ads running across the company’s ad-serving platforms, which include Google Ads and YouTube.
Since May of 2018, Google has sold more than $432 million of political ads, according to the company’s database. Earlier this year, the Trump campaign bid successfully to run ads on YouTube’s homepage leading up the election, Bloomberg News reported.