A new app from Facebook’s new products division looks an awful lot like Pinterest. This week, the team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app designed for documenting your projects and hobbies such as cooking, baking, arts and crafts, fitness or home decor, according to its page in the App Store.
Aimed at hobbyists, the app organizes photos of projects into collections so users can track their progress over time. It doesn’t have a social sharing component, but Hobbi can be used to create videos of projects after they’re finished.
There’s not a social networking component to the app beyond being able to create video highlight reels you could share externally with friends after your projects are complete.
In that sense, Hobbi is more like an editor and organizer than any sort of new social network.
It’s also a very simple app with limited controls or editing options, compared with something like Instagram’s more robust Stories editor, for instance.
Hobbi was released first in Colombia, Belgium, Spain, and Ukraine, according to The Information; we found it in the App Store on a US-based phone Thursday evening. It’s compatible with iPhone, iPad, and iPod touch devices running iOS 11.0 or later.
How or if Hobbi would fit into Facebook’s overall brand isn’t clear, but the compnay has said previously. it would “expect many failures” from its NPE, and that app could be shut down if they’re not useful.