Warner Music Group veteran Jeff Bronikowski said has joined Apple Inc as global head of strategic music initiatives, Apple said on Tuesday.
According to a post shared by Bronikowski via LinkedIn on Monday, did not immediately return a request for comment. Apple declined to comment further.
Apple is aiming to boost its sales with a paid subscription to service such as Apple Music, but it trails its top rival Spotify Technology SA. Apple has more than 600 million music subscribers to Spotify’s 124 million. Spotify, the world’s largest streaming audio service, is expected to detail the costs in a regulatory filing soon.
According to a person with knowledge of the matter, Spotify Technology SA is paying close to $200 million upfront for the Ringer, the growing online sports and pop-culture outlet, as part of its push into podcasting.
The previously undisclosed price of 180 million euros will be followed by more than $50 million later, said the person, who asked not to be identified because the terms aren’t public.
Spotify has now spent more than $600 million to acquire four companies that can accelerate its podcasting business — the Ringer, Gimlet Media, Anchor and Parcast. Three of those companies are studios that produce lots of podcasts while the fourth, Anchor, makes tools for podcasters.