In its third year in India, Amazon’s Prime Day will start at midnight on Monday, July 15 and for the first time ever will run for 48 hours, offering Prime members two full days of the best in shopping, savings and entertainment. Adding to the celebration this year, thousands of small and medium businesses, women entrepreneurs, weavers, and startups under Amazon’s various initiatives- Kala Haat, Amazon Saheli, Amazon Launchpad and Amazon Business from across the country will showcase over 1,000 new products and startups during its Prime Day sale.
Amazon’s Prime Day sale is scheduled to be held between August 6 and August 7. Ahead of the sale, Amazon is giving a 20% cashback up to ₹200 on their Prime Day purchases of products from SMBs and startups.
The e-commerce company said that thousands of local shops on Amazon sellers will make their Prime Day debut in India this year. The 1,000 new products will be from 17 categories, ranging from health and personal care to home care products.
Prime Day will see participation from Amazon Saheli and Kala Haat entrepreneurs including hand-woven clothing, stationery, grocery and feminine hygiene products by Saheli entrepreneurs across the country. Amazon Saheli partner READ India will offer grocery, apparel, handmade fashion accessories, mobile covers, home and kitchen products and more. Karigar store will have over 270 crafts from different artisans in the country.
Government emporiums, APCO handlooms from Andhra Pradesh and Mrignayanee from Madhya Pradesh will be showcasing hand-woven apparels ranging from Mangalgiri, Venkatgiri & Chirala to Maheshwari & Chanderi this Prime Day.
Amazon said that Small businesses and sellers in the Launchpad programme registered sales growth of up to 2.8x whereas Karigar sellers saw nearly 2.5x increase in their sale volumes during the Prime Day sale last year. Top selling products from SMBs included Power Gummies Hair Vitamin, Anti-Theft Backpack with USB Charging Port and Ayurvedic products from Kapiva.
Pranav Bhasin, Director Seller Experience, Amazon India said, “This Prime Day will help small and medium businesses reach millions of Prime members around the country. It provides an opportunity for the smallest of businesses to participate, rebound from recent challenges and grow their business. This year, thousands of offline retailers as part of Local Shops on Amazon program are participating in the Prime Day and will benefit from high customer demand.”
Pranav added, “Sellers look forward to Prime Day to introduce new products each year, and we are seeing a 2x increase in the number of products being launched by SMBs and start-ups on this Prime Day.”