Amazon’s Great Indian Festival sale has been a huge success this year. The e-commerce giant, in a press note, detailed how the company’s Prime Early Access day saw massive sales, along with new Prime sign-ups, especially from Tier 2 and Tier 3 cities. The company also revealed that the number of iPhone 11 models sold during the opening day of this year’s Great Indian Festival sale was more than the total iPhones sold in the entire festive sale last year.
Amazon said that it has sold more iPhones on the opening day of the Great Indian Festival — which was only for Prime members — than the entire sale last year. The feat appears to be the effect of Amazon’s deep discount on the iPhone 11 listed for Rs 47,999. Overall, the company has said that the Great Indian Festival, on till October 21, has registered its biggest ever opening this year. Unsurprisingly, the top sold categories have been smartphones, large appliances, and consumer electronics, with Apple, Samsung, OnePlus, and Xiaomi selling products in record numbers.
“We are humbled how sellers, brands and ecosystem partners nationwide have come together during these unprecedented times to spread joy across the country,” Manish Tiwary, Amazon India Vice President said in a statement. In the release, Amazon also said that the largest number of new customers shopped for the first time on Amazon.in. The company said that 91 per cent of new customers came from smaller cities and customers from 98.4 per cent pin codes shopped in the first 48 hours of the Great Indian Festival sale. Further, Amazon said that more than 66 per cent of new Prime member sign-ups during the Prime Early Access at this year’s sale came from tier 2 and tier 3 cities.
The top-selling electronics have been smartphones, laptops, headphones, tablets, cameras, and smartwatches, along with security cameras and drones being popular searches. Asus, Lenovo, and HP have been the top-selling brands in laptops; Samsung and Apple in tablets; and TP-Link and Netgear in networking products.
iPhone 11 ₹ 49,999, Redmi Note Series, Redmi 9A, OnePlus 8T₹ 42,999 and Nord, and Samsung M31 have been the top-selling phones. OnePlus 43-inch and 32-inch, along with Samsung 32-inch, have been the most popular TVs saw the highest demand.
Among appliances, the most popular ones were automatic top and front load washing machines, refrigerators, air conditioners, microwave ovens, and dishwashers.
Apart from the iPhone 11, the Prime Early Access on October 16 was also the single biggest day of sale for Amazon Echo devices. The company said that over one lakh people bought Amazon Echo devices during the Prime Early Access on October 16. The Echo Dot (3rd Gen) and the new Fire TV Stick were among the top 10 products sold on Amazon. The Amazon Kindle also saw more than 2.5x the sales as compared to the first day of the Great Indian Festival sale last year.
Amazon also said that its sellers are witnessing some of their best sales during this year’s Great Indian Festival sale. The company said that more than 32 per cent sellers saw their biggest ever sales during the annual sale, and more than 1.1 lakh sellers have received orders in total during the Great Indian Festival sale – 66 per cent of whom were from Tier 2 and Tier 3 cities.
Lastly, Amazon shed light on customers opting for EMI buying options. Amazon said that a credit amount of more than Rs. 600 crores were disbursed during the first day of Prime Early Access. The company said that two out of every three EMI purchases were no cost EMI. Further, 3 out of 4 EMI shoppers came from Tier 2 and Tier 3 cities. Amazon said that it sold more than 3.5 lakh smartphones on EMI. The company, in its release, said that one out of three OnePlus and Oppo smartphones were bought on EMI.